Through extensive meetings with StartupMarket’s founders, we provided technical guidance and business insights that helped shape the platform’s direction. Beyond product development, our collaboration refined the project’s strategy, ensuring that it goes beyond simple matchmaking and instead prepares entrepreneurs to pitch effectively while giving investors the tools to evaluate opportunities efficiently.
To achieve this, we developed a standardized data presentation system, making it easier for investors to compare many startups at a glance. The platform features a clean, structured interface, ensuring that all relevant information is organized in a single place for quick analysis.
Startups and investors can create profiles effortlessly, with all data presented in a consistent and organized format. Investors have access to key startup details, including company overviews, market insights, funding history, and founder information, while a timeline feature highlights major milestones and progress, offering deeper insights into a startup’s growth.
Investors can also track startups by adding them to their radar, request meetings with founders, and message them directly within the platform, making it easy to discover and connect with potential investment opportunities. Beyond investors, white-collar professionals can mentor startups, offering guidance and expertise to support their growth, further enriching the ecosystem beyond just financial support.
As StartupMarket evolved beyond its initial MVP, the focus expanded from individual investors to corporate investors, requiring a more structured approach to large-scale funding. To support this shift, we developed an advanced Investment Management Tool, enabling institutional investors to identify, evaluate, and manage investment opportunities in high-potential ventures.
This transition wasn’t just about adding new features; it was made possible by a strong foundation built from the start, ensuring the platform scales seamlessly and adapts to the needs of larger investors.
