Bookyourdata

US-based sales intelligence platform with +250M contacts

We’ve formed a long-term partnership with the industry-leading B2B data provider, Bookyourdata. We designed and developed an extensive Sales Intelligence platform capable of holding over 250 million verified business contacts, ready to be downloaded with just a few clicks.

$300K
Revenue within
4 Weeks Post-Launch
22%
Conversion Rate
Achieved
+200M
Migrated User Data
and Transactions
Homepage of bookyourdata.com showcasing 97% accuracy for B2B prospecting and G2 badges.

Who is Bookyourdata?

Collection of award badges for ease of use and high performance from G2.

Bookyourdata is a B2B contact database company providing access to over 250 million verified business profiles across 200+ countries. With a vision to simplify the complex process of acquiring reliable business contact data, the platform empowers more than 200,000 registered users to engage more prospects with ready-made email lists for B2B lead generation.

Recognized as the #1 Sales Intelligence software by G2, Bookyourdata has proven its leadership and reliability in the industry, collaborating with giants such as Oracle, Carlisle, Allianz, Ranstad, Manpower, Harvard, McKinsey, McLaren, and SpaceX.

Headquarters
New York, USA
Industry
Information Tech
Company Size
11-50 Employees

How our partnership started

Our long-term collaboration began back in 2016 when the concept of Bookyourdata was merely an idea. At that time, the market was less competitive, and the idea was fresh and promising.

We quickly got to work and built an MVP in a short period of time. After 12 months of post-development support, we transformed the concept into an independent, self-financing operation. Once stable, we transitioned this successful email lead list builder project to the in-house team. Since then, the Bookyourdata idea has grown into a powerful venture, generating multimillion-dollar revenue and attracting hundreds of thousands of registered users.

User interface of Bookyourdata's contact list with filters and options for B2B data.
A new challenge ahead

After eight successful years, the digital landscape evolved. The market became fiercely competitive, with an increasing demand for accurate, accessible, and comprehensive data solutions. It came to a point where marketing, support, product, data, SEO, and legal teams all had to work closer than ever.

Recognizing the need for a strategic overhaul, A Direct Company Inc. approached us to reimagine Bookyourdata from the ground up. This time, we had more data to filter, a broader range of integrations, and seamless teamwork across multiple departments in this new, competitive environment.

Team meeting with one member taking a selfie and others posing happily in the background.
Two professionals discussing over a whiteboard with email validation flow.
Blue circular badge with 'NEW CHALLENGE' around a starburst center.

Identifying needs through user feedback

We kickstarted the process with in-depth interviews with over 50 test users, specifically those with a background in sales. This customer-centric approach helped us clearly understand their main issues and the features they found most useful. Through user testing and surveys, we pinpointed issues and made system-wide improvements across the entire platform, enhancing functionality and user experience.

With eight years of comprehensive insights, including user behavior patterns, sales metrics, and frequently used filters, we built a highly interactive Looker Studio dashboard. This tool was key in gathering valuable insights to help us make data-driven decisions about product features and user intentions.

Solution design and prototype validation

After gathering the mentioned feedback, we thoroughly discussed the solutions we designed first with Bookyourdata's legal team, then with data, marketing, and support teams, and finally with the SEO team, led by a well-known ex-Googler. Each idea and solution was refined through the diverse insights from every department.

Together, we built a platform in full compliance with GDPR and CCPA standards, ensuring robust data security and adherence to regulatory requirements. This harmonious collaboration between our teams enabled us to overcome regulatory challenges, a task we managed successfully despite working remotely from different countries.

Designing and building the platform

Following our prototype validation, we developed a PoC version with core functionalities capable of filtering hundreds of millions of data in milliseconds in just four weeks. To manage and analyze Big Data efficiently, our backend team enhanced the system's capabilities by pushing PostgreSQL and Elasticsearch to their limits, while our DevOps team collaborated with the Azure team for solid cloud architecture. And for enhanced security and speed, we chose Cloudflare.

To facilitate transactions, we incorporated Stripe for payments and used a variety of third-party services to ensure data integrity and validity across the platform. In the meantime, our frontend and UI/UX design team joined forces to create a brand-new design system with React components to modernize the design language of bookyourdata.com. On top of a smooth UI/UX design process, our team also added exceptional illustrations that not only captivate visually but also serve as functional guides for users, effectively uniting aesthetics with usability.

Group of Atolye15 team members holding a 'GRAND REVEAL' sign for bookyourdata.com.

Continuous platform enhancements

With the launch of the new bookyourdata.com following a long and intensive collaboration, our journey is still far from over. Since we use Webflow for CRM on the landing page, our content and SEO teams continue to work in harmony, ensuring ongoing optimization and engagement without the need to evolve cycles with the development team.

Meanwhile, our integration with Segment helps us to centralize tracking of all actions within bookyourdata.com. Therefore, we've enabled the marketing, sales, and data teams to keep track of their own cycles. Thanks to our Segment integration, we have seamlessly integrated bookyourdata.com with multiple services such as HubSpot, Intercom, Mixpanel, and others. With the data we send to these platforms, we empower the sales and support teams to make every decision more data-centric and efficient. Additionally, our deep-rooted experience with Cloudflare ensures we consistently overcome security challenges, maintaining a safe environment for users.

+250M
Business
Contacts
$300K
Revenue within
4 Weeks Post-Launch
22%
Conversion Rate
Achieved
+200M
Migrated User Data
and Transactions