To address Hepsiburada’s needs, we developed a fully integrated tool that combined a sleek user interface with seamless backend functionality, designed to streamline the second-hand phone trade-in process.
The project began with wireframing and prototyping to map out user flows, ensuring clarity and a user-centered design at every step. A critical part of this process involved collaborating closely with the partner company’s phone evaluation team to understand their methodology.
Together, we created a highly effective custom algorithm and then fine-tuned it using the dataset we built in collaboration with the partner company’s data. This enabled real-time phone evaluations based on brand, model, and condition, significantly accelerating their valuation process and allowing instant and accurate trade-in offers for customers.
The interface made it easy for users to select their phone’s details and provide condition information, with the algorithm processing these inputs to calculate trade-in values instantly. Once the customer confirmed the offer, they were guided through a streamlined shipping process to send their phone for verification.
On the backend, the system integrated seamlessly with Hepsiburada’s e-commerce platform. Upon approval of the trade-in, a unique discount code was automatically generated and sent to the user, ready to be redeemed for a new phone purchase. This collaboration not only simplified the experience for customers but also equipped the evaluation team with a faster and more efficient valuation process.
